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UOCraft.com » Blog Archive » Changes to Ads
Tools for merchants, crafters, gardeners, tamers – Ultima Online
November 22nd, 2008 at 2:52 am
Posted By: Kitiara
Posted in: UOCraft News

Hail friends,

In an effort to become compliant with EA’s terms regarding UO fan sites and advertising such sites in-game, I am removing several advertising links from my “Friends of UOCraft” section on the left sidebar. To be “allowed” to mention the UOCraft.com URL in-game, this site cannot display advertising for anything cash-related (be it for the sale of UO items or for the sale of Corvettes), or link to sites deemed illegal by EA.

Note, though, that with regards to buying and selling UO items for real cash, this is NOT ILLEGAL according to EA. (This fact was reiterated yet again at the Chicago Town Hall Meeting by the Dev Team this past October). However, because EA wishes to remain completely uninvolved in endorsement of any item or gold sales sites, they do not allow sites mentioned in-game to endorse them.

Removing the ads and cash-related affiliate links from my site is nothing personal. I’ve also removed the PayPal donation button, as this too is not allowed by EA if I wish to be able to discuss or advertise UOCraft in-game. The end result for me is that all costs of hosting and maintaining the site fall back onto my shoulders (since the revenues from the affiliate links and advertisements did help to offset the costs of running the site). However, I do not want to run a site that could get people banned in-game just for discussing it.

If you had a reciprocal link to UOCraft, I will not be offended if you remove your link to UOCraft if I have removed my link to your site. I will personally continue to support sites like Markee Dragon’s, who has been very kind to me and UOCraft over the years in helping this site in its infancy.

To read more on the specifics of EA’s requirements of a web site that make it “OK” to discuss or link to the site in-game, see this thread on Stratics: New URL Policy Revealed

Thanks for your continued support, and if you have any questions, feel free to drop me an email at uocraft (at) gmail {dot} com.

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